Privacy Policy
Privacy Policy
Last updated: January 2026
Marigold Pet Care ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, and the rights you have regarding your information when you visit marigoldpetcare.com (the "Site"). By using our Site, you agree to the practices described below.
1. Information We Collect
We collect limited information to operate our Site, improve your browsing experience, and support our affiliate business model. The categories of data we collect include:
1.1 Cookies and Similar Technologies
Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:
- Essential cookies: Required for the Site to function properly, such as remembering your cookie consent preferences, enabling navigation, and ensuring basic security. These cookies cannot be disabled.
- Analytics cookies: Help us understand how visitors interact with the Site by collecting anonymous information about page visits, time spent on pages, and traffic sources. We use this data to improve content and usability.
- Affiliate cookies: When you click on a product link, our affiliate partners (such as third-party retailers and marketplaces) may set cookies to track whether your visit results in a qualifying purchase. This allows us to earn a commission at no additional cost to you. These cookies typically include a referral identifier and an expiration date set by the partner.
You may control or disable cookies through your browser settings or our cookie consent banner. Please note that disabling essential cookies may affect the functionality of the Site.
1.2 Usage Data
We automatically collect information about how you interact with the Site, including pages viewed, links clicked, referring URLs, search terms used on the Site, and the date and time of your visit. This information is aggregated and used to analyze trends and improve our content.
1.3 Device and Technical Information
When you access the Site, we may collect technical information such as your IP address (anonymized where required), browser type and version, operating system, device type, screen resolution, and approximate geographic location (country or region only). This data helps us deliver a properly formatted experience and detect technical issues.
1.4 Newsletter Email Collection
If you choose to subscribe to our newsletter, we will collect your email address. Subscription is entirely optional and requires your explicit, affirmative consent. We use your email solely to send you updates, product recommendations, and home and pet care content related to Marigold Pet Care. You may unsubscribe at any time by clicking the "unsubscribe" link included in every email or by contacting us directly. We do not require an email address to browse or use the Site.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Site and its content
- To analyze visitor behavior and measure the effectiveness of our content
- To track affiliate referrals and receive commissions from our partners
- To send newsletters and updates to subscribers who have opted in
- To respond to inquiries, comments, or feedback
- To detect, prevent, and address fraud, abuse, or technical problems
- To comply with legal obligations and enforce our terms
3. No Sale or Trade of Personal Data
We do not sell, rent, trade, or otherwise transfer your personal information to third parties for monetary or other valuable consideration. We are not in the business of selling user data, and we never will be. Affiliate tracking does not involve sharing your personal identity with retailers — it involves a referral identifier that allows the retailer to credit a qualifying purchase to our Site.
4. Third-Party Services
We rely on a small number of trusted third-party service providers to help operate the Site. These may include:
- Web analytics providers (for understanding site traffic)
- Affiliate networks and retailers (for tracking referrals)
- Email service providers (for delivering our newsletter)
- Hosting and content delivery providers
Each third-party service is bound by its own privacy policy, and we only share the minimum information necessary to provide the service. When you click an outbound affiliate link, you leave our Site and become subject to the privacy practices of the destination website. We encourage you to review their policies independently.
5. Your Rights Under GDPR (European Economic Area & UK Visitors)
If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure ("right to be forgotten"): Request deletion of your personal data
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Receive your data in a structured, machine-readable format
- Right to object: Object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent: Withdraw consent at any time where processing is based on consent
- Right to lodge a complaint: File a complaint with your local data protection authority
Our lawful bases for processing include your consent (for newsletters and non-essential cookies), legitimate interests (for analytics and affiliate tracking in line with your cookie choices), and compliance with legal obligations.
6. Your Rights Under CCPA (California Residents)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the CPRA, provides you with the following rights:
- Right to know: Request information about the categories and specific pieces of personal information we have collected about you
- Right to delete: Request deletion of personal information we have collected from you
- Right to correct: Request correction of inaccurate personal information
- Right to opt out of sale or sharing: As noted above, we do not sell or share personal information as those terms are defined under the CCPA
- Right to non-discrimination: You will not receive discriminatory treatment for exercising any of these rights
To exercise any of these rights, please contact us using the details provided at the end of this policy. We will verify your request and respond within the timeframes required by law.
7. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Analytics data is typically retained in aggregated form for up to 26 months. Newsletter subscription data is retained until you unsubscribe or request deletion. Cookie lifespans vary by type and are disclosed in our cookie consent banner.
8. Data Security
We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
9. International Data Transfers
Your information may be processed in countries other than your country of residence, including the United States and the European Union. Where required by law, we rely on appropriate safeguards such as Standard Contractual Clauses to protect your data during international transfers.
10. Children's Privacy
Our Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page indicates when the policy was most recently revised. We encourage you to review this page periodically.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:
- Website: marigoldpetcare.com
- Email: privacy@marigoldpetcare.com
We will respond to all legitimate requests in accordance with applicable data protection laws.